Public Relation Officers’ Team
Organized and managed by the heads of the companies, these groups share common expertise, skills, and tasks. Pro services are similar to that of advertisements and other marketing functions, but they are more useful than the later. PRO teams perform various functions.
- They help companies to achieve sales’ targets
- They build one to one relationship with the customers
- PRO teams make reputation of the company
- The teams conduct seminars, conferences, and workshops to create brand awareness among the general public.
- They organize and conduct press conferences
- PRO teams’ services include communication. This communication is respect to all the stakeholders of the firm.
- The PRO teams are responsible for taking care of the confidential information. Any team member should not share the confidential information with media persons.
PRO Teams can help increase the sales of the company
PRO teams work efficiently to achieve sales. The teams have individuals with excellent communication and interpersonal skills. These teams are responsible for stabilising and maintaining the relationship with clients, suppliers, end users and media people. How they help increase sale is what everyone wants to know. Their key role is to build public relations. The PRO teams got an endless contact list. Wherever they go, they spread word of mouth about their respective companies, products, and brands.
The teams arrange seminars in the universities, colleges, and other educational institutes. They let the individuals know every single bit about the product. None of the queries from the people remains unanswered. What happens next is, they give free promotional samples to the ones who visit them. Most of the people visit them to get satisfied. Obviously, the sample they give is a plus point. Individuals use the sample of the related product and hence get eager to buy more. This helps increase sale gradually.
Talking about the media conferences, when the latest product is launched; PRO teams make continuous efforts in promoting the new product. They take services of the celebrities to endorse the brand or product. The way the PRO teams build positivity about the particular product helps increase the sale of that product. As mentioned earlier these teams have strong contacts with the suppliers and retailers. If any of the product gets short in the market and demand is high they give an immediate response to the retailers and provide with the stock as soon as possible.
PRO teams help increase sales of a particular company because they have got access to CRM software. They keep track of all the customer dealings in case a customer representative fro their call centre don’t satisfy the client; the team individuals their selves work on it.
The customer is a child, He is demanding, and PRO teams try to satisfy the customers who increase brand reputation and eventually sale leads.